Reading Time: 6 minutes Calls to action (CTA) are clear and concise prompts designed to guide someone down the path from a casual seeker gathering information to a new customer purchasing a product or service to a customer who returns. Soft or Hard CTA? Which choice is right?
Tag: grow your small business
Maximize Clicks With Clickable Meta Titles
Reading Time: 4 minutes Are you looking to boost your website traffic and make your content more discoverable? Writing clickable meta titles is a great way to do just that. Meta titles are the clickable portion of your content that appears in search engine results, and crafting the perfect one can make all the…
What Is On-page vs Off-page SEO?
Reading Time: 2 minutes There is a lot of buzz around Search Engine Optimization (SEO) and with good reason. In a highly competitive market, getting your website onto the first page of search results is an essential component of any marketing plan. We can ask the question, What is SEO, and How does it…
Is Your Website Google Ready?
Reading Time: 2 minutes A well-designed website will attract customers, give them a good overview of your company and services, and show them how to connect with you. How do you get your site to show up near the top of Google search results? – by building an SEO strategy around Google’s Search Essentials documentation.
Is Organic Traffic Still Important for Small Businesses?
Reading Time: 4 minutes usiness grow, it would be easy to get the impression that organic traffic does not matter. Is this now the case, or is money spent on SEO content and organic traffic still a good value?