I love small businesses, and that is why I specialize in helping them grow. Small businesses often do not have the resources that it takes to compete with larger corporations, and I want to help change that. I take a unique approach to website content that focuses on finding local customers and bringing them to your door.
What is SEO copywriting, and how will it help my business grow?
Right now, people are searching for businesses just like yours on the web. You want to make sure that you are one of the first businesses presented to them on the search engine rank page (SERP) and not your competition. Search Engine Optimization (SEO) is one way to accomplish this. It involves researching the keywords people use to search for small businesses in the area that can provide them with plumbing services, electrical services, a new roof, or paint their house.
Google’s algorithm for deciding which websites to present to a searcher looks for keywords that are a close match to what the person typed into the search box. It then applies other metrics to determine if it is likely to be high-quality content that will satisfy the person’s request. The job of Search Engine Optimization (SEO) is to convince Google to present your website to a potential customer, but the job is not over…
You have to find a way to connect, and that is where I come in. Whether you are a yoga studio, auto dealership, plumber, roofer, local retail shop, restaurant, or any other growing business, I want to help you reach your business goals. Check out some of the industries and businesses I have helped over the years.
What I Can Do for You
Grow Your Website Traffic
SEO can increase search engine page rank over time and get you found by people looking for your products and services. Once they get there, what will they find? Will it be content that is informative and well-presented, or will they want to click out and visit your competition?
Help You Connect with Customers
Every business has a unique personality. Forming a connection with your customers and delivering a clear, concise message is how to turn casual browsers into paying customers. I can let your customers know who you are and make your brand’s personality shine.
I specialize in driving local people to your website who are looking for your products and services. Once they are there, they will know your business is the best choice. A professional website with content written by someone experienced in the field is the first step.
Do Any of These Sound Like You?
I am an artist on a mission. I know I need a website, but I don’t even know where to begin. What is SEO anyway?Michelle
It’s OK, not everyone is a writer. You keep doing what you do best, and I can help you with my Website Basics and Startup Packages. I will work hard to understand your vision and help you get on the web so you can start selling.
I am a plumber. I am not a writer. I have a website that my cousin built on the cheap, but I know it could be better. Help me grow my business.Gary
No worries, I offer services that range from article and guest post writing to product descriptions, enterprise blogger packages, website content, and landing pages. Don’t know what any of this means? No problem, I can help.
I have products, but I need killer copy that will convert browsers into buyers. I need a copywriter who knows the right words that sell.Zack
Product descriptions are my specialty. I have written product descriptions for major corporations and small businesses. Just tell me what you want. You can send them in all at once or over time.
I have content written by AI or other humans, but I need you to make it sound more professional and personable.Jacob
AI is a great tool for creating content at scale, and cheaply, but it is not always reliable. You get what you pay for when it comes to content. If you have content that needs polished, I can help with my content refresh and editing services.
I always wanted to write an ebook but never got around to it.Megan
Well, today is the day to begin, and I can help. I can help give you the words for your nonfiction ebook. I typically handle projects from anywhere from 2 pages up to around 20,000 words, but longer projects are possible. I provide the manuscript ready for your to illustrate, add photos, and format it the way you like.
I need a bio that makes me look amazing!Mike
I love writing bios that make you stand out from the crowd. I can do profiles for your business or personal bios for social media, your website, the back of your book cover, or anything else you need. I will need to know a little bit about you before we get started, but then, we are all set.
I am Ginger Stoops, and I love helping small businesses grow.
Since 1998, when I took on my first writing project, I have seen the online writing industry grow from its roots to what it is today. I have written for brands such as Amazon.com, Inc., Gumtree SA, Parental Guide, Darice, Ecopedia, Whole Foods, Malabar Farm Foundation, and a wide variety of industries. Throughout these 25+ years of experience, I learned what it takes to build strong relationships with clients, many of which have lasted over a decade.
I can take what I learned working big brands and apply this to your local business to help you attract new customers and make your website shine. I am looking forward to hearing about your project. Contact me, so we can discuss your needs.
Calls to action (CTA) are clear and concise prompts designed to guide someone down the path from a casual seeker gathering information to a new customer purchasing a product or service to a customer who returns. Soft or Hard CTA? Which choice is right?