Background and Experience
Growth Zone Media is the long-term dream of founder Ginger Stoops, a seasoned SEO writer and copywriter of over 25 years. My initial education and training were as a technical writer, and I have worked in this capacity in both the public and private sectors. I also managed a laboratory for over 10 years and has an extensive technical background.
I have been in the online writing business since 1998 and have seen the industry grow from its roots to what it is today. During that time, I worked as both a subcontractor and freelancer for some of the biggest content creation companies in the world, while continuing to serve the needs of my own clients.
I have successfully completed project for major brands such as Amazon, Gumtree SA, Parental Guide, Darice, Ecopedia, Whole Foods, and a wide variety of industries. I collaborated and provided content for the redesign of the Malabar Farm Foundation website and many other large web content projects. Through these years of experience, I learned a lot about what it takes to build strong relationships with clients, many of which have lasted over a decade.
Why I Started Growth Zone Media
The decision to launch Growth Zone Media was inspired by comments that I kept hearing from clients. Many of them expressed relief at my personal approach to content creation. Many of them also expressed dissatisfaction with content they had received in the past from cheap content mills. I listened and decided that it was time to set a new standard in the industry.
Growth Zone Media is the culmination of a desire to offer clients something that goes beyond words on a page. I strive to give clients high-quality content that meets or exceeds current industry standards. I want to offer personalized service and get to know your brand and where it wants to grow. I don’t consider you to be a customer or client, but I see you as a partner in building something great together.
My Approach to Content Creation
I take a different approach to content creation. It is not just about words on a page, but It is about YOUR brand and YOUR business. That is the reason why I like to take a personalized approach and get to know you, your brand, and your target audience.
Every article, bio, product description, or ebook is designed to enhance your brand and let the personality of your business shine. I want to know your goals for the content before I write the first word on the page.
I offer two different types of services. If you already have a content plan and have done the research on your keywords, we can write your article optimizing for the keywords that you request. If you are new to SEO and blogging, or you don’t want to do the keyword research yourself, we will be happy to do it for you.
I conduct extensive keyword research to get the best keywords that will consistently rank for your category. I analyze competitor sites to explore their strategies and think of ways to do it better. When you order researched articles, there is a lot of behind-the-scenes work that goes on before the first word is written on the page.
I am both an SEO content writer and experienced copywriter. The purpose of standard SEO writers is to inform. The purpose of copywriting is to drive clicks and to aid in purchase decisions.
I believe that all content should provide value beyond a sales pitch. Some companies write purely for search engines and crawlers. While this will get people to visit your site, the awkward wording that this approach sometimes produces will not make them want to stay.
I strive to deliver content that will attract people to your website and give them reasons to stay. Although it is AI that brings visitors to your page, it is the humans who actually read it that purchase your products and services. We write for humans, not robots, always.