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There is a lot of buzz around Search Engine Optimization (SEO) and with good reason. In a highly competitive market, getting your website onto the first page of search results is an essential component of any marketing plan. We can ask the question, What is SEO, and How does it work? An even more important question is, What is a good way to promote my business?
The answer to that last question is surprisingly simple. Create quality content that demonstrates expertise, authority, and trustworthiness.
On-Page SEO is about what you can control and includes title tags, meta descriptions, section heading structure that utilizes your keywords, and relevant and helpful content. SEO also considers technical factors such as image optimization, accessibility, and overall website performance.
Content that will get traffic to your website begins with an understanding of what people are looking for and the search terms, also known as keywords, used when searching. After identifying one or two target keywords, look for related keywords. Choosing target keywords that have a high monthly search volume and a low-to-medium competitive ranking is often best.
Using your keywords, decide on a structure for each page that flows naturally and logically. Your target keywords should appear in your title and one or more of your section headings. Use the related keywords as part of your page content.
Since searchers are looking for something, show them how you and the services you provide offer the expertise to answer their questions. Then give them a call to action, something they can do that will get them to engage with you.
On-Page SEO tips
Here are a few ways to improve your on-page SEO.
- Have great content on each page.
- Increase readability by the judicious use of whitespace.
- Avoid pop-ups and other distractions.
Off-Page SEO
You have followed the best On-Page SEO strategies and developed content that will answer the questions your searchers are asking. Your content should already demonstrate your expertise. You may even find that you have already started to appear higher in search results, but How do you get traffic to your website?
That is where Off-Page SEO comes in. Off-Page SEO is all about building your site’s reputation by demonstrating your authority and trustworthiness.
Some businesses, organizations, and people already have well-established authority. Getting them to link to your site confers some of their authority on you, and Google considers this when deciding which pages to display.
When deciding who to approach, choose organizations that are more willing to give those backlinks. The local chamber of commerce would be a good option for small to mid-sized businesses.
Satisfied customers willing to talk about their experience are one of the best ways to demonstrate trustworthiness. Did they come to you with a problem, and were you able to resolve it? Invite them to write a specific review about that experience that you can post on your website.
Off-Page SEO Tips
Here are a few ways to improve your off-page SEO.
- Find websites that already have authority and request backlinks from them.
- Showcase favorable reviews on your website.
- Drive traffic to your website from social media.
At Growth Zone Media, we believe in becoming fully invested in the companies we serve. We do not consider you our customers or clients but see you as partners in building something great together.
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