A well-designed website will attract customers, give them a good overview of your company and services, and show them how to connect with you. How do you get your site to show up near the top of Google search results? – by building an SEO strategy around Google’s Search Essentials documentation. Is your website Google Ready?
Google’s search engine algorithms consider a number of factors when choosing which pages to rank near the top of its results.
A number of things can be done to improve the technical SEO of any site. The good news is that most of them can be set once and then occasionally monitored or changed only as needed.
- Make sure that Google can index and scan through your site’s pages. This is the only way that Google can discover your content.
- Make sure the page works.
- Improve the user experience. Pages should be easily readable, especially on mobile devices. Minimize the use of ads and popups that distract from the user’s reading experience.
Abide by Google’s Spam Policies
Google tells us: “Any links that are intended to manipulate rankings in Google Search results may be considered link spam.” This applies to keywords and page content as well.
The excessive use of keywords is called keyword stuffing. Use keywords effectively, strategically, and sparingly. Also, avoid republishing large amounts of content.
What Is Google Looking For?
There are a few core practices that can have the most impact on your site’s Google page rank. These core practices come down to this: create helpful, reliable, people-first content. High-quality content exists for almost any beneficial purpose from education to entertainment to purchasing products and services online.
Google ranking systems work by understanding the meaning of your query and finding content that appears to be a good match. When trying to determine the best match, Google looks at what it refers to as E-A-T: expertise, authoritativeness, and trustworthiness.
Pages should have a satisfying amount of content, including descriptive and helpful titles, that is relevant to the queries used to find the pages. This includes information about the site itself, its owners, and the persons responsible for the content.