Reading Time: 3 minutes Contemporary readers are really just scanning articles to see what is of interest. Writing scannable content is a great way to capture their attention and keep them engaged.
Tag: on-page SEO
Search Engine Optimization (SEO)
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What is Google E-A-T?
Reading Time: 2 minutes What is Google E-A-T? In their guidelines, Google states, “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and…
Search Engine Optimization (SEO)
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What Is On-page vs Off-page SEO?
Reading Time: 2 minutes There is a lot of buzz around Search Engine Optimization (SEO) and with good reason. In a highly competitive market, getting your website onto the first page of search results is an essential component of any marketing plan. We can ask the question, What is SEO, and How does it…