Tips for Writing Scannable Content

Girl reading book that doesn't have scannable content.

Reading Time: 3 minutes Contemporary readers are really just scanning articles to see what is of interest. Writing scannable content is a great way to capture their attention and keep them engaged.

Soft or Hard CTA? Which Choice Is Right?

Soft or Hard CTA?

Reading Time: 6 minutes Calls to action (CTA) are clear and concise prompts designed to guide someone down the path from a casual seeker gathering information to a new customer purchasing a product or service to a customer who returns. Soft or Hard CTA? Which choice is right?

Leveraging GEO-Targeted SEO

GEO-Targeted SEO

Reading Time: 3 minutes Search engines are doing a great job of delivering content relevant to the intent of their users. Start a search on Google for any service, and Google will likely suggest search completion terms that include “near me” or cities nearby. GEO-targeted SEO helps you to show up in those searches. Your business exists in one

Maximize Clicks With Clickable Meta Titles

Clickable Meta Titles

Reading Time: 4 minutes Are you looking to boost your website traffic and make your content more discoverable? Writing clickable meta titles is a great way to do just that.  Meta titles are the clickable portion of your content that appears in search engine results, and crafting the perfect one can make all the difference in getting potential readers

What is Google E-A-T?

What Is Google E-A-T?

Reading Time: 2 minutes What is Google E-A-T? In their guidelines, Google states, “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness?” Google says that E-A-T