Category: Search Engine Optimization (SEO)

Tips for Writing Scannable Content

Girl reading book that doesn't have scannable content.

Reading Time: 3 minutes Contemporary readers are really just scanning articles to see what is of interest. Writing scannable content is a great way to capture their attention and keep them engaged.

Soft or Hard CTA? Which Choice Is Right?

Soft or Hard CTA?

Reading Time: 6 minutes Calls to action (CTA) are clear and concise prompts designed to guide someone down the path from a casual seeker gathering information to a new customer purchasing a product or service to a customer who returns. Soft or Hard CTA? Which choice is right?

Leveraging GEO-Targeted SEO

GEO-Targeted SEO

Reading Time: 3 minutes Search engines are doing a great job of delivering content relevant to the intent of their users. Start a search on Google for any service, and Google will likely suggest search completion terms that include “near me” or cities nearby. GEO-targeted SEO helps you to show up in those searches. Your business exists in one

Maximize Clicks With Clickable Meta Titles

Clickable Meta Titles

Reading Time: 4 minutes Are you looking to boost your website traffic and make your content more discoverable? Writing clickable meta titles is a great way to do just that.  Meta titles are the clickable portion of your content that appears in search engine results, and crafting the perfect one can make all the difference in getting potential readers

What is Google E-A-T?

What Is Google E-A-T?

Reading Time: 2 minutes What is Google E-A-T? In their guidelines, Google states, “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness?” Google says that E-A-T

What Is On-page vs Off-page SEO?

On-page vs Off-page SEO

Reading Time: 2 minutes There is a lot of buzz around Search Engine Optimization (SEO) and with good reason. In a highly competitive market, getting your website onto the first page of search results is an essential component of any marketing plan. We can ask the question, What is SEO, and How does it work? An even more important

How Do I Get People to Click on My Website?

How to Build Website Traffic

Reading Time: 2 minutes Someone searches on Google using keywords that you’ve written a page or a blog post about. Your article makes it to the first search results page and Google has displayed a snippet showing your title and a summary of your content. The question to ask is, how do I get people to click on my website?

Is Your Website Google Ready?

Woman analyzing business growth

Reading Time: 2 minutes A well-designed website will attract customers, give them a good overview of your company and services, and show them how to connect with you. How do you get your site to show up near the top of Google search results? – by building an SEO strategy around Google’s Search Essentials documentation.